MoneyStream

What They Do
Money Stream is an all-in-one money management service that puts all the disparate and fragmented tasks associated with finances (banking, bill pay, record keeping, and payment schedules) and streamlines them into a single online service.

Funding Rounds
April 16, 2015
$3.2 million

Why We Like Their Name
It’s a nice combination of two words. Infinitely memorable, Money Stream does what the name implies, it manages your money in all its streams with one service.

ShopSpring

What They Do
Founded by three New Yorkers, Shop Spring is on a mission to create the best mobile shopping experience by allowing their users to follow their favorite brands. You’ll know when the next big thing hits the stores and can snag your faves with the swipe of your finger.

Funding Rounds
April 16, 2015
$25 million

July 9, 2014
$7.5 million

Why We Like Their Name
Another easy to remember two word name, Shop Spring gets you jumping to your new threads and has enough hop in its step to make you think of something on the go. Perfect for a mobile device.

ScoreBig

What They Do
Score Big stands out from the live entertainment ticket crowd by offering big savings on sports, music, and theater tickets. Every ticket on ScoreBig.com is below the box office price, guaranteed. They can offer these savings because the founders have backgrounds in the NBA, NFL, theater, and arts and they know how to find unsold tickets and pass savings onto you. Search their database of thousands of daily games and performances.

Funding Rounds
April 16, 2015
$7 million

October 28, 2014
$18 million

September 10, 2013
$10 million

April 20, 2011
$14.1 million

April 26, 2010
$5 million

March 1, 2010
$2.4 million

Why We Like Their Name
Yikes! Score Big is yet another two word name that’s radio friendly. You can’t mess up the spelling of this website and the name gives you a hint at what they do. We especially like it for a sports ticket box office.


Everfest

What They Do
Everfest connects people who have similar interests and brings them together physically offline. It’s a way to discover festivals, book unique travel opportunities, find other revelers, and share memories. As they say, life’s a journey. You have to find the clowns that make you dance and ride the magic. Everfest helps you find that magic.

Funding Rounds
April 3, 2015
$1.5 million

Why We Like Their Name
We’ve mentioned it plenty of times but here it is again: a great strategy for a domain name consists of two, solid words that tell exactly what our business does. And this name didn’t cost them a fortune.

Amberjack

What They Do
Founded by two anglers from Maine and Montana, Amberjack gets people away from their computers and out in the water with a fishing rod in hand and in the company of family and friends. They can book your trip, outfit you with the best gear, and find you a place to stay. Amberjack wants you away from your screen and out on the river.

Funding Rounds
April 6, 2015
$500,000

Why We Like Their Name
Great general name that makes sense for what they do. While it probably cost them a fair amount of money, amberjack isn’t as high-profile a fish as trout or yellowfin, so the most likely got this name for under six figures.

SimpleTherapy

What They Do
SimpleTherapy understands that you can’t leave work to visit a physical therapy clinic and that the cost can be prohibitive, so they offer online video exercise therapy that’s personalized and adaptive. You can rehabilitate at your leisure at anytime, anywhere, and for an affordable price. They are the low-cost solution for the millions of adults who experience musculoskeletal pain, the number two reason for doctor’s visits in the United States.

Funding Rounds
April 3, 2015
$1.8 million

Why We Like Their Name
Many startups try to make things simpler and easier to use and this is what SimpleTherapy does in the world of physical therapy. I probably sound like a broken record, but this is another nice two-word domain that was most likely purchased at a reasonable price.


TeaBox

What They Do
Tea Box sells tea—but not just any tea. They’re the only premium tea brand that delivers teas direct from the tea’s origin to the customers. They teams in the heart of most tea producing regions and ship the world’s freshest and finest teas, chosen by tea experts, to customers all over the world within 24-48 hours of production. With a selection of over 150 teas from over 75 different plantations in Darjeeling Nepal, Assam, Kangra and Nilgiri, you’ll find the perfect cup of tea.

Funding Rounds
March 24, 2015
$6 million

March 14, 2014
$1 million

Why We Like Their Name
Tea Box is short, simple, and says exactly what they do. There are a lot of successful startups with “box” at the end of their name (DropBox and BirchBox to name a couple) and box is a great name if your business model involves any kind of subscription service.

Localytics

What They Do
Localytics brings app marketing and analytics together in one complete and powerful platform. Used in more than 32,000 apps on more than 2.3 billion devices, they help companies like ESPN, eBay, Fox, and the New York Times create unique app experiences that drive consumer engagement and loyalty. With this one solution, mobile marketers and developers can gather deep, actionable user insight.

Funding Rounds
March 24, 2015
$35 million

February 4, 2014
$16 million

September 10, 2012
$5.5 million

April 18, 2011
$2.5 million

May 10, 2010
$750,000

Why We Like Their Name
We love the combo of local and analytics in this name. Again, people know what to expect from this company, and we’re pretty sure they were able to get this name for a reasonable price.

StockFuse

What They Do
StockFuse is a realistic virtual stock trading game platform that provides insights into your trading style, investment rationales, and behavioral biases. Based on an industrial-strength trading engine, their games can guide you toward a more effective portfolio.

Funding Rounds
March 23, 2015
$118,000

Why We Like Their Name
We really like two word combinations for businesses because they don’t usually cost you a fortune and you can easily transmit the meaning of your company. StockFuse is a great example of this.


Pager

What They Do
Pager reinvents the traditional doctor’s house call by creating a location-based mobile marketplace. Users can save time finding a doctor, waiting for a scheduled appointment, and avoiding emergency rooms. Doctors on the Pager network treat a wide variety of primary and urgent care issues, all in the patient’s home, office, or hotel. Currently, Pager services the Manhattan area, but they have plans to expand.

Funding Rounds
March 10, 2015
$10.4 million

May, 2014
$4.5 million

Why We Like Their Name
This is an example of the simpler something a domain is, the better. Pager.com is an upgrade from GetPager.com and they purchased it for $45,000. There may not be a better name for a company that offer house calls from doctors—mostly because doctors are the only people who still use pagers. Pager is short, sweet, and very memorable.

Do

What They Do
Do keeps production meetings on task. It gives you the tools to make sure things get done and that decisions are clear. With Do, you can see what the entire team has going on with meetings, participants and any pertinent info at every team member’s fingertips. Stop sending emails back and forth. Start storing all your notes, presentations, documents, and other collateral in one central location. Don’t try—Do.

Funding Rounds
March 10, 2015
$2 million

October 31, 2013
Undisclosed amount

Why We Like Their Name
It doesn’t get much more premium than a two letter domain that spells a word. Do is at least a mid-seven figure domain in today’s market, but whatever they paid for the domain worked. They wanted to make a statement and they did with this name.

Join’em

What They Do
Join’em combines a couple of concepts together: buying in bulk and an online market. Buying something like a stroller in bulk—let’s say 20 of them—is problematic because you probably don’t need more than one, but joinem.com allows bargain shoppers to join forces and complete a large bulk order for things that aren’t usually bought in bulk, resulting in crazy low prices. The interface works similar to E-Bay and when the order gets complete, Join ‘em then ships the product to each participant. I guess if you can’t beat the price, Join ‘em.

Funding Rounds
March 10, 2015
$5 million

Why We Like Their Name
Join ‘em plays off an old saying, which can be a good thing and is in this case, and the fun name implies community and a friendly atmosphere. The name also works with their business model, and best of all, they probably didn’t have to break the bank to acquire this domain.


Find My Audience

What They Do

Find My Audience empowers their users with a dashboard that makes social media and search engine optimization easy. Founded by writers who are also technology entrepreneurs, Find My Audience is uniquely qualified to aid authors and publishers, but they have plans to include musicians, filmmakers and artisans.

Funding Rounds

March 5, 2015

$1.4 million

February 2, 2015

$50,000

October 10, 2014

$700,000

Why We Like Their Name

Find My Audience does exactly what their name says; they find you an audience. This name also shows that you don’t need to break the bank when it comes to getting a name. It’s easy to remember, consists of only three words and reminds me of the retargeting company, PerfectAudience.com

Pressly

What They Do

Pressly does what it name suggests. When you think “press,” you think content. Pressly gathers content that’s perfect for your audience. You’ll find all the content you need at their hub. Establish your brand with this cutting edge, online platform.

Funding Rounds

March 4, 2015

$2.1 million

March 12, 2013

$1.5 million

Why We Like Their Name

We really like adding “ly” endings to names. With so many words gobbled up by companies, you need something short and sweet that you can add, which also lets your audience know what you do for business.

Stance

What They Do

The perfect socks create the best stance, and Stance.com makes outstanding socks with the best fit and performance, built from the highest quality materials. They blend creativity and function with each pair of stellar socks.

Funding Rounds

March 5, 2015

$50 million

July 2012

Undisclosed amount but Will Smith and Dwyane Wade were among the investors

December 7, 2009

No exact amount but they had proceeds in excess of $1.5 million

Why We Like Their Name

We can’t believe a sock company got $50 million in funding, but Stance is definitely a premium name. This name probably cost them upper five figures, and they’ve used the name like a champ. Comfortable feet, covered in the highest quality socks, can lead to great posture.


PayPal has needed a facelift for years; their look hasn’t changed since they incorporated in 1998, sixteen years ago. The leading digital payment system has adopted the idiom of “If it ain’t broke, don’t fix it.” The interface feels as clunky as a video game console system from two generations ago, while the squint-worthy 760 pixel dashboard coupled with the site’s hideous navigation has been the source of many migraines. But all this is changing—we hope—and it begins with PayPal’s new logo.

PayPal has found their Pal. The new logo has two prominent Ps as opposed to the single P of before with the shadow of a second P. The original logo screamed “Pay first,” and we might be your pal second, while the new logo embraces the idea of pals as the two Ps hold hands.

The new color scheme continues this idea of friendship. The previous PayPal logo colors were too similar and flat, but the new logo showcases vibrant, inviting colors that will rival the colors of competitors like Square—I actually prefer PayPal’s new color scheme to Square’s—and it helps that PayPal’s new logo has better scalability than the previous logo.

The new double P reads like the old how to spell Mississippi rhyme of “M-I-crooked letter-crooked letter-I-crooked letter-crooked letter-I-humpback-humpback-I.” You can repeat PayPal’s humpback-humpback over and over, and it reads well on shopping bags and merchandise.

But despite the logo’s improvement, it doesn’t mean a thing without PayPal making huge changes with their interface, dashboard and web site. You can’t slap a new coat of paint on something and call it good. Still, the logo looks slick, clean, modern and puts the Pal back in PayPal.


Your startup needs a domain with a spiffy name, and you shouldn’t take this decision likely. A domain name may be the most important decision you make. You don’t want a hodge-podge of made-up words that make no sense, and your name needs to reflect who you are and what you do. Clarity reigns supreme on today’s internet but in today’s business world, it’s a name is a global decision.

Here are some guidelines for choosing a name that will give you an advantage over your competitors.

Pick an Unforgettable Name
You want people to remember your name when they start typing in the address bars of their web browsers or when they search for you. Your name needs to stick in their head, but this stickiness is a challenge because naming trends change with the tides, often year by year (sometimes every few months) which makes a timeless name almost impossible to find.

Avoid Cute Spellings
Your name needs to pass the “Radio Test.” If you heard your domain name on the radio, would you know how to spell it? If you wouldn’t be able to spell your domain name without someone explaining the reason why you used a Z for an S or omitted a vowel or two, don’t spell your domain that way. There are some companies that have had success with strange spellings, but these domains were either the first in their field or the owners spent a lot of money to get people to spell their words incorrectly the correct way.

Pronounceable
This guideline goes hand-in-hand with the previous two. Forget the nonsensical mish-mash of phrases that kind of explain what your business does (more on this later). Customers need names they can pronounce and remember. And while we’re at it, don’t use acronyms. Leave acronyms for texting and IMing, unless of course, the acronym is well known in those circles, but most of those names have already been claimed.

Make Sense
Sometimes business owners choose names that aren’t cute spellings or weird compound words like Fogdog (that don’t give their customers a clue of what they do—I thought they were a search engine when I first heard the name). Sometimes owners pick words that have no meaning at all (we’re looking at you Twitter). Again, there are plenty of success stories, but it takes a lot to brand these names, even though you’ll have no problem securing the trademarks. If you do choose to make up a word, make sure it doesn’t have negative or even obscene connotations in another language. Remember that you’re domain goes on the “World” Wide Web.

Give Customers a Clue
Does the name make sense for what you do? If you’re a tech company that uses the cloud in its processes, you may want to use the word “cloud” in your name. Either use cloud in a made-up name that’s easy to spell like Cloudova or combine another word with cloud like DivCloud or TierCloud.

Favor Common Suffixes
People will assume that your company name just scrapes off the .com suffix. If .com isn’t available for your company name, choose a different company name. Even seasoned domainers and the tech industry at large view the new domain extensions as confusing. There are some success stories about non-.com companies, but these companies still end up purchasing the .com suffix of their name eventually.

Is the name Available?
This sounds like a no-brainer, but check to make sure that there isn’t a company with a name exactly or eerily similar to yours. Google the name first and see what results you get. If you don’t get any exact (or close) matches, check with your State Incorporation site to see if there’s a company by the name you wish to use. You’ll want your company name and internet domain name to be the same if possible.

Don’t Fence Yourself In
You don’t want a name that won’t allow your business to grow, move and add to its product line, so don’t pick names that suggest a geographic location or a specific product category. You’d hate to open a new chain of stores in Florida but you’re saddled with the name TexasFlorists.

Finally, Media Plow has over 1000 names with suggested categories for each one. Peruse our listings of domain names and find one that works for you!


You don’t have to break the bank to get the perfect domain name. Take Blue Apron (link: http://www.blueapron.com/) for example. They didn’t spend a lot of money on their domain name and they have one that’s easy to remember, difficult to misspell and you know that with a name like Blue Apron, it has to be about food preparation. And that’s exactly what they do.

Blue Apron offers fresh, unique ingredients and stellar recipes for making your own home-cooked meals. With dishes like Kung Pao Chicken Tacos, Coconut Curry Salmon Steak and Roasted Sweet Potato and Caramelized Onion Pizza, Blue Apron will have someone buying an apron with “Kiss the Chef” embroidered on it.

In fact, everything about Blue Apron’s website invites you to sit down at your dinner table and enjoy a meal: simple and straight-forward branding. The site has a clean design because who wants a messy kitchen. The logo is a blue apron so it builds on the company name. The slogan “A better way to cook” with the tag-line “Fresh ingredients, great recipes delivered weekly to your home” lets potential clients know what they offer. Blue Apron doesn’t hide what they do, they embrace it. Their home page shows you some of their ingredients, a few recipes and even the box these items come in every week.

And don’t think for a moment that the color scheme of blue was chosen just because of their name. The company could’ve been called Red Apron but they chose to become Blue Apron because cool colors have a calming effect. Most fast food restaurants use warm colors to get you to eat fast and leave, but sit-down restaurants will often use cooler colors so you’re more likely to sit and relax at the table. The food you’ll find on Blue Apron demands to be eaten slowly and savored.

The competition for delivering fresh ingredients and recipes at your door is stiff. Plated offers many of the same things as Blue Apron. Smaller players like PeachDish and incumbents like FreshDirect and AmazonFresh siphon some of Blue Apron’s business as well. But Blue Apron continues to thrive—they just received a $50 Million donation from the Stripes Group—because of brand recognition and they have a cooler domain name than those other guys.